Privacy policy

Last updated: November 25, 2025

This privacy notice for OLX Global B.V. (‘we’, ‘us’, or ‘our’), describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘services’), including when you:

• Visit our website at http://www.rethinkthings.com or any website of ours that links to this privacy notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our services. If you still have any questions or concerns, please contact us at contact@rethinkthings.com.

Summary of Key Points

This summary provides key points from our privacy notice.

What personal information do we process? When you visit, use, or navigate our services, we may process personal information depending on how you interact with us and the services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? Some of the information may be considered ‘special’ or ‘sensitive’ in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We may use information from public databases or social media platforms to perform research for the stories we publish on our website

How do we process your information? We process your information to provide, improve, and administer our services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at contact@rethinkthings.com or by unsubscribing from future monthly newsletters via this link. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

1. What Information Do We Collect?

Personal Information You Disclose to Us

We collect:

Sensitive Information: We do not process sensitive information.

Personal Information Automatically Collected

In short: Some information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our services.

We automatically collect certain information when you visit, use, or navigate the services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our services, and other technical information. This information is primarily needed to maintain the security and operation of our services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. Cookies are small files on your device that collect data like visit dates and browsing history. Check our Cookies Policy for more details.

The information we collect includes:

Log and Usage Data: Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).

Device Data: We collect device data such as information about your computer, phone, tablet, or other device you use to access the services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, internet service provider and/or mobile carrier, operating system, and system configuration information.

Location Data: We collect location data such as imprecise information about your device’s location. How much information we collect depends on the type and settings of the device you use to access the services. For example, we may use Microsoft Clarity to broadly understand where our audience is located.  You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device.

Personal Information Collected from Other Sources

In short: We receive and combine personal data about you from third parties and public sources with the information we collect. This includes:

2. Why We Process Your Personal Data

In short, we process your personal data based on legal grounds:

2.1 Processing Purposes (detailed information)

Below are the specific reasons for data processing and the legal basis for each, including when our legitimate interests apply.

2.1.1 Signing up for our newsletters

Purpose and Legal Basis - this processing is based on your consent, expressed by accessing the “sign up for the newsletter” section.

2.1.2 Interviews

Purpose and Legal Basis - this processing is based on your consent, when you agree to provide us with an interview which is published on our website.  

2.1.3 Enhancing Your Experience with Our Services

Purpose and Legal Basis - We process this information to fulfill our contract with you and improve your experience based on our legitimate interests:

3. Your Rights

You have rights over your personal data. To exercise any of these, please contact us at contact@rethinkthings.com.

Accessing Your Data: request a copy of your personal data and check its lawful processing.

Correcting Your Data: ask us to correct any incomplete or inaccurate personal data.

Restricting Processing: request to limit processing in specific instances, such as verifying data accuracy, unlawful use of your data, requesting us to retain data for legal claims, even if we no longer need it, or if you're waiting for us to verify an objection to the legal grounds we use to process your data.

Deleting Your Data (right to be forgotten): request deletion of your data when there is no legitimate reason for retention. This right applies, most often, if you object to processing, if processing is unlawful, or if required by law. Note that some data retention may be legally mandated.

Objecting to Processing: you can challenge our use of your data if it impacts your rights, by:

Transferring Your Data (data portability): you can ask us to send your data to you or another company in a usable format. This is for automated data you consented to share or used for a contract.

Withdrawing Consent: revoke consent for data processing at any time without affecting prior lawful processing.

Additional Information:

4. When and With Whom Do We Share Your Personal Information?

In short: We may share your personal data with third parties for specific purposes. Here's a breakdown of who we share it with and why.

5.1 Mergers and Acquisitions: If our business or its assets are reorganized, sold, or merged with another company, your personal data might be transferred to the new owners. In such cases, we'll follow all legal requirements, such as notifying you and offering the choice to continue using our Services.

5.2 Law Enforcement and Authorities: We may share your personal data with law enforcement or government bodies to comply with legal or regulatory obligations.

5. International transfers

When we send your personal data outside the European Economic Area (EEA), we ensure it's protected similarly to how it is in Europe. Here are the steps we take:

6. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). To summarize:

Type of Data
Retention Period
Reason for Retention
Contact Data: name and email
As long as you are subscribed to our newsletter, we keep these continuously.
Providing you newsletters
Interview Data
24 months
Service provision
Website Usage Data
13 months
Service provision and improvement, legal requirements
Analytics Data
50 months
Website usage analysis, service improvement and marketing
Cookie data
varies by cookie lifecycle
Website functionality

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information.

7. How Do We Keep Your Information Safe?

We store your information on secure servers and we have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. Although we will do our best to protect your personal information, you should only access the services within a secure environment.

8. Third party websites

Our Services may include links to other websites or apps. Keep in mind that each of these has its own privacy policy, and we don't control their practices. Once you leave our Services, we suggest reviewing the privacy policy of any website you visit.

9. Do We Make Updates to This Notice?

We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date at the top of this privacy notice. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

10. How Can You Contact Us?

If you have questions or comments about this notice, you may email us at contact@rethinkthings.com or contact us by post at:

OLX Global B.V.
Gustav Mahlerplein 5
Amsterdam 1082 MX
Netherlands

We have appointed Nina van Rijn to be our representative in the EEA and Switzerland. You can contact them directly regarding our processing of your information, by email at contact@rethinkthings.com.

11. Data Protection Authority

If you have complaints about the way we process your data, you can contact the Dutch Data Protection Authority in the Netherlands: Autoriteit Persoonsgegevens, and their website is: https://www.autoriteitpersoonsgegevens.nl/en.